As I already explained in the RSS Marketing Diary, MarketingStudies.net is expanding its content to also covering Interactive Marketing Optimization and Analytics.

Essentially, this was the next logical step in the website evolution, considering that B2C e-commerce is in my blood, a passion, and something I do every day.

While I did say B2C e-commerce, the lessons learned can be applied to any other interactive field and to B2B is as well.

Why Read This Blog Anyway?

• Get the spin on interactive marketing optimization from an e-commerce director's point of view, working from the perspective that every online activity needs to generate a positive ROI
• Learn channel integration strategies and processes that combine everything from direct response television, telemarketing and direct mail to online
• Get a view of interactive optimization from the Central and Eastern European perspective, although rooted in US experience and approaces
• Take a fully actionable approach to online analytics and optimization

What Qualifies Me to Write About Interactive Optimization?

• I'm the International Internet Director for Studio Moderna, managing our internet operations in 21 CEE countries, with more than 130+ e-commerce sites
• Interactive optimization, in addition to long-term strategy development, is the key focus of my internet marketing activities
• I'm responsible for direct internet sales in 21 countries, as well as keeping all internet costs within strictly set boundaries
• I work in a 100% multi-channel environment
• I know my business:) It's not just work, but a hobby and a passion

But enough about me.

This blog is about how you can optimize your interactive marketing activities.